This is a weekly letter about becoming the best version of ourselves... intentionally.

I’m Cory Geffre, an author, speaker, and coach. For ten years I was the executive responsible for operations through three consecutive hospital turnarounds, and more than 100 leaders reported through me. Before that, I started, bought and sold businesses of my own.

I write about four things, because I’ve found they run in a circle.

Everything starts with mindset. Then setbacks test it... they always do. Once you know how to come back, you’re ready to solve problems, because problems are just setbacks at a smaller scale. And once you can solve problems, you’re ready to lead, which means helping other people do all three. Then it starts over with the people you lead.

I’m not a guru. I’m one of us. I had setbacks when I was young, at forty, and again at fifty-one, and I know more are coming. At nineteen I taped a line to my mirror and read it every day: “I am my own greatest obstacle. Once I overcome myself, I shall never again be overcome.” I’m still working on it, out loud.

Every week you’ll get new ideas on mindset, setbacks, problem solving, and leadership. Some are short lessons. Some are longer papers.